Mobile Web Browsing

Posted on August 5, 2013

Mobile web browsing has increasingly been used over the past few years by people all around the world. Mobile internet refers to using smartphones and tablets instead of desktop computers for your browsing needs. It cannot be denied that someday these devices will become the new standard for internet surfing. Everyone have a smartphone and will be checking the weather, reading articles, and checking facebook all on their phone or tablet. By 2017 it is predicted that mobile traffic will increase to 11.2 exabytes per month (or 11,200,000,000,000,000,000 bytes).

31% of U.S. mobile web users solely have mobile devices to browse. This means that mobile web is often the first (and only) encounter with commercial brands everyday. 99% of smartphone owners use their browser at least once a day. This is the new advertisement space. To see a brand on your phone has implications towards a major area of market in which people can let their brand be known. The day for TV commercials is dying and the era of smartphone ads is on the rise.

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Posted in MOBILE

The Importance of a Mobile Website Version

Posted on May 30, 2013

These days you can’t go anywhere without seeing someone on a mobile device. But is your website ready for the spotlight on the small screen? Sure anyone with a mobile device can pull up your website, so it’s not an issue of them finding your site. But unless your site was designed to be mobile their experience can be less then stellar. Is it optimized for the smaller mobile screen? Does it load quickly? Is it easy to navigate? Is it finger friendly?

Today’s consumer doesn’t just use their mobile device to access a search engine or watch a video. They are reading product reviews, finding retailers, downloading coupons, and making purchases. A bad mobile experience can cost you a customer so let Group W help you make their mobile experience the best it can be.

Your customers experience viewing your site on a mobile device should be as good as it would be on a desktop. It’s what they expect and it’s what you should deliver. On a mobile site people want to get to the essential pieces of information and get there quickly. Group W can help you prioritize content, reduce text and compress images to provide a friendly user experience that requires neither a keyboard nor a mouse.

And if wanting to be found is tops on your list, mobile is the way to go. Google provides separate search engine results for mobile searches, so having a site designed for mobile can help boost your ranking on searches done from mobile devices.

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Posted in MOBILE