Articles

Black Hat SEO or White Hat SEO Strategies?

Posted on July 3, 2014

What Should You Choose: Black Hat SEO or White Hat SEO Strategies?

Google has a set of Webmaster Guidelines which you must follow in order to rank well within their search engine results for certain keywords and phrases. There is however a number of ranking factors to consider which in turn when implemented will actually result in better rankings.

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Posted in WEB

Get your Google ads to show on the first page

Posted on June 13, 2013

How do you get your ads to appear on the first page? First it’s important to understand what a first page bid estimate is. Next, it’s helpful to know that even if you meet the first page bid estimate, in some cases your ad may not appear on the first page of results. And finally, we’ll share suggestions about how you can improve your ad rank.

First page bid estimates

The estimated first page bid (Est. first page bid) amount approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. This estimate is based on the Quality Score and current advertiser competition for that keyword, can help you make better bidding decisions.

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Posted in WEB

What is m-commerce?

Posted on June 4, 2013

The term “m-commerce” stands for mobile commerce, and it’s the browsing, buying and selling of products and services on mobile devices. In other words, it’s a complete online shopping experience, but with all the convenience of being on a cellphone or tablet.

With the boom in smartphone and tablet ownership, m-commerce has followed suit.  In 2012, m-commerce sales in the U.S. hit $24.66 billion, which was an 81% increase from $13.63 billion in 2011. More impressively, looking at the 2012 holiday season alone, mobile visitors accounted for a third of holiday ecommerce traffic.

And you can’t look at m-commerce today without addressing “showrooming.” If you haven’t heard of the term, showrooming is when a customer goes into a brick-and-mortar store to check out a product, then instead of purchasing it at that store, finds that same product online and buys it for a cheaper price. The rise of m-commerce has spurred showrooming to grow as well, with 134% more shoppers showrooming during the 2012 holiday season than in 2011.

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Posted in WEB