Articles

Facebook Page Insights

Posted on July 24, 2013

Page admins are interested in understanding if people are engaging with the content they publish. To help them with this, Facebook provides Page admins aggregated anonymous insights about people's activity on their Page. 

Page Insights gives Page admins a number of aggregate metrics, including: the number of people who like their Page, how many people see a post and how many people clicked on the post. These metrics are created by logging and aggregating people's activities related to the Page. The kind of activities logged include: seeing a post from a Page, clicking on a post or liking or commenting on the post.

Likes, Reach & Engagement are the main things to be studied and based on it to ask the below questions in order to set future advertising strategies;

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Posted in Social Media

Social Media Marketing Tips

Posted on June 22, 2013

1: Attract Leads With Facebook Offers

2: Use Social Media to Engage With Your Email Subscribers

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Posted in Social Media

Influence of Social Media using Facebook and Twitter in the Middle East

Posted on June 10, 2013

Facebook and Twitter have enabled users’ awareness on issues they feel strongly about.
Aggregated opinions over many users is a predictor for an interesting trend in a community.

Young people armed with little more than laptops and mobile phones can help amplify popular voices for freedom and justice.

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Posted in Social Media

Google+ Rolls Out Design Changes Ahead of Facebook 'New Look' Launch

Posted on March 6, 2013

Google+ has rolled out new features for its profile and pages, including a "Local" reviews tab and larger cover photos, one day ahead of Facebook's big News Feed announcement.

The company announced in a Google+ post on Wednesday that users will gradually start to see some new features added throughout the social network. Among the changes is a new tab for local reviews — a move in line with Google's efforts to expand local search across its platforms.

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Facebook's 'New Look' May Include Multiple News Feeds

Posted on March 6, 2013

Facebook is planning to make its first major change to the news feed since it launched in 2006, and according to reports, we could see multiple news feeds based on categories, such as Instagram photos and music your friends are listening to and artist updates.

Ahead of the big press event the social network is holding on Thursday, TechCrunch is reporting that, in addition to several news feeds, we'll be seeing larger photos and image-based ads.

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Is Teaching Media Literacy Important?

Posted on March 6, 2013

The public Internet now houses over 630 million sites, a number that is growing each month. And each of those sites can have thousands or millions of individual pages (CNN.com, for example, has over 47 million pages indexed on Google, and adds thousands each day).

Free access to all that information is, on the whole, a very good thing for society. More people can stay informed, more voices can reach an audience. Writers aren't constrained by column inches or page counts or the cost of ink, meaning stories can be reported with greater depth, with more multimedia or with previously unimaginable interactivity.

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Google Debuts 'Art Talks' Series to Reveal Stories Behind Masterpieces

Posted on March 5, 2013

Find yourself musing about Mona Lisa's mysterious smile? Google is debuting "Art Talks," a new online series that sheds insight into the stories behind famous masterpieces and artists.

The Internet giant announced its creative venture, which viewers can access via Hangouts on Air on Google Art Project's Google+ page, Monday.

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Facebook: Now Pay to Promote Your Friends' Posts

Posted on February 16, 2013

Got $7 burning a hole in your pocket? Want to promote a post on Facebook, but don't want to appear egotistical? Then boy, are you going to be pleased by Thursday's news from the social network: you can now (or will soon be able to) pay to promote your friends' posts.

Facebook has let you pay to promote your own posts since October. For $7, the company promised, you could make a given post appear higher in your friends' feeds. It was a controversial new revenue stream that critics feared would turn your News Feed into a rigged game — one in which we'd all start paying to level the playing field.

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Posted in Social Media