Articles

AQUILA

Posted on July 31, 2015

Aquila is a solar powered unmanned plane that beams down internet connectivity from the sky. It has the wingspan of a Boeing 737, but weighs less than a car and can stay in the air for months at a time.

A new laser technology is been successfuly tested that can transmit data at 10 gigabits per second. That's ten times faster than any previous system, and it can accurately connect with a point the size of a dime from more than 10 miles away.

This effort is important because 10% of the world’s population lives in areas without existing internet infrastructure. To affordably connect everyone, we need to build completely new technologies.

Using aircraft to connect communities using lasers might seem like science fiction. But science fiction is often just science before its time. Over the coming months, we will test these systems in the real world and continue refining them so we can turn their promise into reality.

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Posted in Technology

Black Hat SEO or White Hat SEO Strategies?

Posted on July 3, 2014

What Should You Choose: Black Hat SEO or White Hat SEO Strategies?

Google has a set of Webmaster Guidelines which you must follow in order to rank well within their search engine results for certain keywords and phrases. There is however a number of ranking factors to consider which in turn when implemented will actually result in better rankings.

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Posted in WEB

Mobile Web Browsing

Posted on August 5, 2013

Mobile web browsing has increasingly been used over the past few years by people all around the world. Mobile internet refers to using smartphones and tablets instead of desktop computers for your browsing needs. It cannot be denied that someday these devices will become the new standard for internet surfing. Everyone have a smartphone and will be checking the weather, reading articles, and checking facebook all on their phone or tablet. By 2017 it is predicted that mobile traffic will increase to 11.2 exabytes per month (or 11,200,000,000,000,000,000 bytes).

31% of U.S. mobile web users solely have mobile devices to browse. This means that mobile web is often the first (and only) encounter with commercial brands everyday. 99% of smartphone owners use their browser at least once a day. This is the new advertisement space. To see a brand on your phone has implications towards a major area of market in which people can let their brand be known. The day for TV commercials is dying and the era of smartphone ads is on the rise.

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Posted in MOBILE

Facebook Page Insights

Posted on July 24, 2013

Page admins are interested in understanding if people are engaging with the content they publish. To help them with this, Facebook provides Page admins aggregated anonymous insights about people's activity on their Page. 

Page Insights gives Page admins a number of aggregate metrics, including: the number of people who like their Page, how many people see a post and how many people clicked on the post. These metrics are created by logging and aggregating people's activities related to the Page. The kind of activities logged include: seeing a post from a Page, clicking on a post or liking or commenting on the post.

Likes, Reach & Engagement are the main things to be studied and based on it to ask the below questions in order to set future advertising strategies;

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Posted in Social Media

The Seven Habits of Highly Effective People by Stephen R. Covey.

Posted on July 13, 2013

The First Three Habits surround moving from dependence to independence (i.e., self-mastery):

Take initiative in life by realizing that your decisions (and how they align with life's principles) are the primary determining factor for effectiveness in your life. Take responsibility for your choices and the consequences that follow.

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Posted in People

Inspirational Steve Jobs Quotes

Posted on July 7, 2013

"My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people."

"Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful – that’s what matters to me."

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Posted in People

Social Media Marketing Tips

Posted on June 22, 2013

1: Attract Leads With Facebook Offers

2: Use Social Media to Engage With Your Email Subscribers

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Posted in Social Media

The giants of advertising.

Posted on June 20, 2013

1. Procter & Gamble Co: $4.9 billion P&G spent a staggering almost $2 billion on TV ads alone. It is the planet's biggest advertiser, and spends $10 billion on ads globally every year.

2. General Motors Co: $3.1 billion GM cut its $10 million Facebook ad budget right before the social media company's first public stock offering earlier this year. 

3. Verizon Communications: $2.52 billion Verizon spent almost half of its budget on television campaigns.

4. Comcast Corp: $2.47 billion Comcast became the largest U.S. media company after it acquired NBC Universal in 2011. It spent a large amount of its budget on movie ads and the Xfinity brand.

5. AT&T: $2.36 billion Most companies on our list increased their ad budgets last year, but AT&T decreased its budget by 21 percent.

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Posted in Advertising

Get your Google ads to show on the first page

Posted on June 13, 2013

How do you get your ads to appear on the first page? First it’s important to understand what a first page bid estimate is. Next, it’s helpful to know that even if you meet the first page bid estimate, in some cases your ad may not appear on the first page of results. And finally, we’ll share suggestions about how you can improve your ad rank.

First page bid estimates

The estimated first page bid (Est. first page bid) amount approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. This estimate is based on the Quality Score and current advertiser competition for that keyword, can help you make better bidding decisions.

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Posted in WEB

Influence of Social Media using Facebook and Twitter in the Middle East

Posted on June 10, 2013

Facebook and Twitter have enabled users’ awareness on issues they feel strongly about.
Aggregated opinions over many users is a predictor for an interesting trend in a community.

Young people armed with little more than laptops and mobile phones can help amplify popular voices for freedom and justice.

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Posted in Social Media

What is m-commerce?

Posted on June 4, 2013

The term “m-commerce” stands for mobile commerce, and it’s the browsing, buying and selling of products and services on mobile devices. In other words, it’s a complete online shopping experience, but with all the convenience of being on a cellphone or tablet.

With the boom in smartphone and tablet ownership, m-commerce has followed suit.  In 2012, m-commerce sales in the U.S. hit $24.66 billion, which was an 81% increase from $13.63 billion in 2011. More impressively, looking at the 2012 holiday season alone, mobile visitors accounted for a third of holiday ecommerce traffic.

And you can’t look at m-commerce today without addressing “showrooming.” If you haven’t heard of the term, showrooming is when a customer goes into a brick-and-mortar store to check out a product, then instead of purchasing it at that store, finds that same product online and buys it for a cheaper price. The rise of m-commerce has spurred showrooming to grow as well, with 134% more shoppers showrooming during the 2012 holiday season than in 2011.

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Posted in WEB

The QR Code, When & How To Use It?

Posted on June 1, 2013

The QR code is one of the latest technologies to make a splash in the business world. It’s a tool that has many positive uses for both customer and business.

Like it's older brother, the bar code, the QR code stands in for some form of information. It could be anything from a link to new products, a link to Facebook, or even coupons. The QR code works as a portal between customer and business, a small information highway. Customers use their smart phones to scan the QR code and once scanned, it links them to some page about the business. QR codes are effective in that the curiosity of what is at the other end is what makes many people scan. The fact that a coupon or a possible money-saving deal could be awaiting is a tipping point in whether or not someone scans. In fact, the possibility of coupons is the number one reason people use QR codes. This is one of the factors responsible in why shopping mothers are the number one users of QR codes.

The following lists several possible uses:

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Posted in Technology

What is a QR Code and Why Do You Need One?

Posted on May 30, 2013

If you haven't seen these little images yet, you will soon.  You will find these small black and white squares, known as QR codes, attached to menus, brochures, programs...just about anything. All you need to unlock these codes is a modern cellphone.  QR (Quick Response) codes act a lot like bar codes, but are much more useful.  Once a consumer has downloaded a free QR reader to their cellphone, they have access to a wealth of information.   Unlike old fashioned bar codes, each QR code can hold a large amount of data including URLs, text, and Geo coordinates and using your cellphone to read QR codes is much easier than carrying a bulky scanner!

Why are QR codes important to you personally or as a small business owner?  First, QR codes put information at your fingertips with just one click.  No matter how modern or slick your cellphone is, simply clicking on one of these images to visit a website or online map is much easier than typing information on your phones keypad.  As a business owner, the applications are almost endless.  QR codes can be attached to any print media including brochures, presentations, programs or business cards.  Most business owners include their web address on their business card.  Consider how simple it would be for a customer to learn about your business or to contact you if all they had to do was scan your QR code and go instantly to your website.  In today's competitive business environment, it benefits the business owner to make it as easy as possible for potential clients to learn about their business and to choose them.

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Posted in Technology

The Importance of a Mobile Website Version

Posted on May 30, 2013

These days you can’t go anywhere without seeing someone on a mobile device. But is your website ready for the spotlight on the small screen? Sure anyone with a mobile device can pull up your website, so it’s not an issue of them finding your site. But unless your site was designed to be mobile their experience can be less then stellar. Is it optimized for the smaller mobile screen? Does it load quickly? Is it easy to navigate? Is it finger friendly?

Today’s consumer doesn’t just use their mobile device to access a search engine or watch a video. They are reading product reviews, finding retailers, downloading coupons, and making purchases. A bad mobile experience can cost you a customer so let Group W help you make their mobile experience the best it can be.

Your customers experience viewing your site on a mobile device should be as good as it would be on a desktop. It’s what they expect and it’s what you should deliver. On a mobile site people want to get to the essential pieces of information and get there quickly. Group W can help you prioritize content, reduce text and compress images to provide a friendly user experience that requires neither a keyboard nor a mouse.

And if wanting to be found is tops on your list, mobile is the way to go. Google provides separate search engine results for mobile searches, so having a site designed for mobile can help boost your ranking on searches done from mobile devices.

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Posted in MOBILE

Google+ Rolls Out Design Changes Ahead of Facebook 'New Look' Launch

Posted on March 6, 2013

Google+ has rolled out new features for its profile and pages, including a "Local" reviews tab and larger cover photos, one day ahead of Facebook's big News Feed announcement.

The company announced in a Google+ post on Wednesday that users will gradually start to see some new features added throughout the social network. Among the changes is a new tab for local reviews — a move in line with Google's efforts to expand local search across its platforms.

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Posted in Social Media

Facebook's 'New Look' May Include Multiple News Feeds

Posted on March 6, 2013

Facebook is planning to make its first major change to the news feed since it launched in 2006, and according to reports, we could see multiple news feeds based on categories, such as Instagram photos and music your friends are listening to and artist updates.

Ahead of the big press event the social network is holding on Thursday, TechCrunch is reporting that, in addition to several news feeds, we'll be seeing larger photos and image-based ads.

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Posted in Social Media

Is Teaching Media Literacy Important?

Posted on March 6, 2013

The public Internet now houses over 630 million sites, a number that is growing each month. And each of those sites can have thousands or millions of individual pages (CNN.com, for example, has over 47 million pages indexed on Google, and adds thousands each day).

Free access to all that information is, on the whole, a very good thing for society. More people can stay informed, more voices can reach an audience. Writers aren't constrained by column inches or page counts or the cost of ink, meaning stories can be reported with greater depth, with more multimedia or with previously unimaginable interactivity.

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Posted in Social Media

Google Debuts 'Art Talks' Series to Reveal Stories Behind Masterpieces

Posted on March 5, 2013

Find yourself musing about Mona Lisa's mysterious smile? Google is debuting "Art Talks," a new online series that sheds insight into the stories behind famous masterpieces and artists.

The Internet giant announced its creative venture, which viewers can access via Hangouts on Air on Google Art Project's Google+ page, Monday.

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Posted in Social Media

Facebook: Now Pay to Promote Your Friends' Posts

Posted on February 16, 2013

Got $7 burning a hole in your pocket? Want to promote a post on Facebook, but don't want to appear egotistical? Then boy, are you going to be pleased by Thursday's news from the social network: you can now (or will soon be able to) pay to promote your friends' posts.

Facebook has let you pay to promote your own posts since October. For $7, the company promised, you could make a given post appear higher in your friends' feeds. It was a controversial new revenue stream that critics feared would turn your News Feed into a rigged game — one in which we'd all start paying to level the playing field.

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Posted in Social Media

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Posted on May 4, 1992

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Posted in MOBILE

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Posted on May 4, 1992

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Posted in Advertising

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Posted on April 2, 1992

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Posted in People

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Posted on April 5, 1991

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Posted in People