Facebook's 'New Look' May Include Multiple News Feeds

Posted on March 6, 2013

Facebook is planning to make its first major change to the news feed since it launched in 2006, and according to reports, we could see multiple news feeds based on categories, such as Instagram photos and music your friends are listening to and artist updates.

Ahead of the big press event the social network is holding on Thursday, TechCrunch is reporting that, in addition to several news feeds, we'll be seeing larger photos and image-based ads.

Mashable reached out to Facebook for confirmation: "We don't comment on rumor and speculation," a spokesperson said.

If the TechCrunch report is true, the multiple feed feature will be located at the top near the search bar. Although the design is expected to include a photo feed — dedicated to only Facebook and Instagram pictures — as well as one for music, there could be other options dedicated just for news, videos and apps. This would also allow advertisers to target specific interests.

This would make it easier for users to sort through the heavy stream of information hitting news feeds, without hitting repeated content posted by friends. By giving members more categories to sift through, Facebook gives people a greater incentive to spend more time on the site.

Mashable recently reported that a new look for Timeline is already live in New Zealand, featuring a new toolbar at the top of the screen and an about widget below the profile picture. Timeline navigation is also re-positioned at the top right of the page, taking the place of current ads, and shared stories get a like button for that site below the post.