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What is GDPR and how to be prepared for it!

Posted on April 28, 2018

About the GDPR

GDPR stands for General Data Privacy Regulation, a new EU Regulation that significantly enhances the protection of the personal data of EU citizens and increases the obligations on organizations who collect or process personal data.

The General Data Privacy Regulation (GDPR) is coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens.

Companies should work to assess their own data collection and storage practices (including the ways they use HubSpot’s marketing and sales tools), seek their own legal advice to ensure that their business practices comply with the GDPR

The Procedures and Controls to be taken into consideration 

  • Are our Security team informed to ensure they’re aware of their obligations under the GDPR and do they have sufficient resources to implement any required changes or new processes?
  • Do we have procedures in place to handle requests from data subjects to modify, delete or access their personal data? Do these procedures comply the new rules under the GDPR?
  • Do we have security notification procedures in place to ensure we meet our enhanced reporting obligations under the GDPR in case of a data breach in a timely manner?
  • Are our staff trained in all areas of EU data privacy to ensure they handle data in a compliant manner?
  • Do we review and audit the data we hold on a regular basis?


At the end you should be aware of the changes that will help protect personal data and the impact GDPR has on the world of inbound marketing and sales. And most importantly You should explore the changes you may need to make for you and your business and how to best prepare for GDPR.