Black Hat SEO or White Hat SEO Strategies?

Posted on July 3, 2014

What Should You Choose: Black Hat SEO or White Hat SEO Strategies?

Google has a set of Webmaster Guidelines which you must follow in order to rank well within their search engine results for certain keywords and phrases. There is however a number of ranking factors to consider which in turn when implemented will actually result in better rankings.

What is White Hat SEO?

White Hat SEO actually refers to a number of SEO strategies and techniques which are focused towards a human audience opposed to search engines. It is White Hat SEO which follows the search engine guidelines, rules and policies which I have touched upon above.

What any legitimate SEO company should be doing as part of practicing ethical SEO is to carry out background research into your company, take a look at the website and outline errors with this which will have an effect on ranking and take a look at the content on the website and make comments on this.

Then they should be carrying out in-depth keyword research and keyword analysis to work out the keywords firstly associated with your company but more importantly to establish the keywords with a good amount of traffic and therefore the best return on investment for yourselves but also these will be the keywords which will get you the most relevant enquiries.

What is Black Hat SEO?

Black Hat SEO is a more aggressive form of SEO using strategies and techniques which only focus on search engines and not a human audience. Usually this type of SEO does not conform to the search engine guidelines, rules and policies and can result in penalisation. Common Black Hat SEO techniques are to actually practice in the following:

Keyword Stuffing is the practice of adding lots of keyword to the text or content of a page on the website to the point that it is “keyword stuffed” and it actually doesn't make any sense.
Adding Irrelevant Keywords to pages just to get extra page hits when in reality you need to keep things very specific so that the visitor landing on the page gets exactly what they searched for.
Invisible Text is where you add illegible text at the bottom of a page, make the text the same colour as the background or that you format text or images that are visually undetectable as links.

Cloaking is where you actually present the search engines with one set of content and then website visitors with another set of content, this tricks the visitors and search engines into experiencing a page of different content.

The list is pretty much endless.

By Anthony Knowles - Digital Next